Expired Domains And PR

Many people are wary of buying domains that have PR (PageRank) because they believe that the PR will vanish on change of ownership. Well, I can tell you that the PR on the toolbar doesn't necessarily disappear when you buy an expired domain. I can also say, with some degree of certaintly, that the real PR in the background doesn't vanish either.

I've bought quite a lot of expired domains and I've found that the PR showing on the Google Toolbar usually remains constant when I take ownership. In one case, the PR was showing as 0 but then after I bought and developed the domain, it became a PR2 at the next update. That's with no link building. Another domain I bought around a year ago had a PR5 showing on the toolbar for the homepage and it still shows the same value now.

Why The PR Would Vanish On An Expired Domain

There is one reason why you might suffer a reduction in PR after you buy an expired domain. Often, people that buy expired domains forget the domain's previous life and neglect the site's inbound links. PR is all about links, and if you don't replace missing pages or redirect links to another page on your site, you will lose PR. But that can happen on any site where you don't take care of your inbound links, so this phenomenon is not unique to expired domains.

Expired Domains And Real PR

The PR that displays on your Google Toolbar is not the real PR that Google uses in its calculations in the background. A page's real PR is updated continuously, based on the sum total of all the PR passed by its inbound links, whereas the toolbar PR is updated only periodically (once every 3 months or so). Therefore the PR you see on the toolbar is more than likely out of date. Also, the toolbar can be particularly quirky when reporting PR, and sometimes shows odd/inaccurate results.

So, the fact that the toolbar PR is retained when you buy an expired domain, doesn't necessarily mean that the real PR is retained too. However, I'm fairly certain that it is, because I have linked to other sites I own and seen a proportionate increase in toolbar PR on the linked page.

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by: http://kedirizone.blogspot.com

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