Why Blogs Make More Sense

Some readers have questioned the necessity of starting a blog, since a blog can consume more time than a business might be prepared to invest in their social media initiative.

I agree that starting a blog is not absolutely necessary.

Businesses can choose among various alternatives when establishing their social media home bases. However, these alternatives are less ideal than a blog for one or more of the following reasons:

• Inadequate Control.
  When a site is owned by someone else, they modify the terms or remove users arbitrarily, not caring at all that it’s your home base.
• Inadequate Communication.
  The site’s features don’t sufficiently enable two-way communication between you and your community members.
• Inadequate Flexibility.
  The structure, linking or other features of the site are too rigid.
• Too Resource Intensive.
  The expense far exceeds the alternative cost of starting and maintaining a blog.
  

These are some major alternatives to the blog-centric approach and the reasons they are problematic:

• Static Website.
  Inadequate communication and flexibility.
• Your Own Ning Network or Facebook Page.
  Inadequate control and flexibility.
• LinkedIn, Twitter, YouTube, Squidoo etc.
  Inadequate control, communication and flexibility.
• Self-Hosted Social Networking Site - Too resource intensive.
  

Note also that search engines are consistently receptive to blogs, and that some social media sites and Facebook apps cater to blogs and bloggers.

If I couldn’t use a blog for whatever reason, a static website (equipped for lead capture) coupled with a Facebook Page or perhaps my own Ning (or SocialGO) social networking sites might be workable, but…

There ain’t nothing like a blog!

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by: http://kedirizone.blogspot.com

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